To create teas beyond our customers’ imagination.
To continuously strive and exceed the expectations of tea connoisseurs around the world whilst adding value to our people.
- Strive to strengthen the business of producing and marketing superior quality "Ceylon Teas."
- Adhere to the highest standards of professionalism and business ethics required in a competitive trade such as tea.
- Make a meaningful contribution to the enhancement of Sri Lanka's entrepreneurial image with emphasis on the rapidly expanding global business environment.
- Remain profitable, growth-oriented and dedicated to the interests of our employees, our business partners, our community and especially, to our customers.